2XS TRAILBOUND

CYCLE

For 2XS Trailbound Cycle, I built a visual language that feels like a breath of fresh mountain air—clean, fast, and a little bit mischievous.

Brand promise, visually expressed We’re small, local, and expert. The palette and identity communicate that you can expect certified mechanics and full-suite repairs—from tune-ups to overhauls—while still feeling like you’re hanging out with neighbors who love to ride. Everything looks ready-to-ride: fast, fun, and built to keep your bike—and your next trail—on course.

Logo for Trailbounty Bicycle with a stylized bike graphic and tagline "Ride Bold. Repair True."
Poster advertising the opening of a bike repair shop, called 'Trailbound Bicycle,' in an urban area. The poster features a large image of a mountain bike and text indicating the shop is now open, specializing in bike repair and expertise. The contact number is 780.542.0392. The poster is attached to a white cylindrical column on a street with cars, people, trees, and residential buildings in the background.
Close-up of a red bicycle frame with multiple colorful stickers, including a black circle sticker with the words 'RIDE BOLD. REPAIR TRUE' and a blue and white bicycle sticker.
The image displays multiple pages of a brand guidelines document for 'Trailbound Cycle'. It features various sections including logo usage, colors, brand pattern, and visual elements. The pages include text and graphic elements focused on branding and logo design, with a color palette of blue, cyan, orange, and white.
Business card for Mark Moir, a certified bicycle mechanic, placed on a concrete surface with yellow-painted curb and a large rock. The card features the Trailbound Cycle logo and contact information including email, phone number, and bicycle shop name.
A mechanic repairing an e-bike in a workshop with overlaid text promoting bike tuning, repairs, diagnostics, and fixing services.
A mechanic repairing an e-bike in a workshop with overlaid text promoting bike tuning, repairs, diagnostics, and fixing services.
Promotional flyer for Trailbound Cycle featuring an orange background with a pattern, a blue logo with a bicycle, and text promoting confidence in riding, with a partial image of a person riding a black and red bicycle and contact information at the bottom.
Promotional flyer for Trailbound Cycle featuring an orange background with a pattern, a blue logo with a bicycle, and text promoting confidence in riding, with a partial image of a person riding a black and red bicycle and contact information at the bottom.
A white bottle with a maroon cap outdoors among brown fallen leaves and twigs with a blurred background of tree trunks and foliage.
A white bottle with a maroon cap outdoors among brown fallen leaves and twigs with a blurred background of tree trunks and foliage.
A logo for Trailbound Cycles featuring a stylized blue bicycle illustration and the words 'Trailbound' and 'Cycle' in large blue font. Beneath, the tagline 'Ride Bold. Repair True.' is written in orange.
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